News

The Cup Experience Now Offering Unique Sponsor Opportunities

LOUISVILLE, KY (FEBRUARY 4, 2008) - Louisville, Kentucky knows how to embrace world-class events. We're famous for turning a two-minute horse race - the Kentucky Derby - into a three-week party, the award winning Kentucky Derby Festival.

And you can help us capture the spirit this coming September. We have a unique fete in store when the PGA of America hosts the 37th Ryder Cup at Valhalla Golf Club in Louisville, September 16-21, 2008.

The Louisville Host Committee is inviting our national and international guests in town for the Ryder Cup - and local residents - to attend The Cup Experience, an all out, jam-packed, citywide celebration expected to be the largest festival ever held Ryder Cup week. We've named Fuzzy Zoeller, former US Open and Masters Champion and three-time US Ryder Cup player, Honorary Chair of The Cup Experience. And we'd like you to join in as we set the bar for future Ryder Cup host sites.

Quick Facts:

• Louisville Events, Inc (LEI) is a 501(c) 3 not-for-profit organization doing business as The Cup Experience
• The estimate economic impact of the Ryder Cup in Louisville - $120 million+
• Estimated attendance at Valhalla Golf Club - 240,000
• Estimated attendance at Cup Experience & Affiliated Events - 700,000
• Weeks of local, national and international exposure and hospitality in Louisville

Cup Experience Media:
Total media package delivers over 30 million impressions for Presenting Sponsor

The Four Cornerstone "Cup Experience" Events:
The Cup Zone, The Cup Village, Soiree Under the Spires, The Fightmaster Cup

Sponsorships Available:
Title, Event, Official Product Sponsorships . . . and more

Marketing Opportunities:
Promotion, Programming and Activation. Showstopper Blockbuster Booth at Cup Zone Exhibitor Booths at Cup Zone.

Media Opportunities:
Partnerships Available

Cup Experience Motorcycle Giveaway:
Appearances and co-marketing opportunities available
Proceeds benefit local charity

Affiliated Events include:
Irish Fest, An Evening with Butch Harmon, Taste of Louisville, Ursuline Campus Art Fair,
The Cup Concert Celebration, WorldFest, Gaslight Festival ... and much more.

Event Descriptions:
The Cup Zone: 300,000 sq ft of everything golf and more. Golf and Travel Expo integrated into an Entertaining Fan Fest Experience. Golf Merchandise, Ultimate Golf Clinic, Children's Learn to Golf Trail, Indoor Driving Range, Contests, Entertainment, Video Screens to watch the Ryder Cup, Video Theater, Media Promotions, Merchandise, Exhibitor Booths, Bulks and Showstoppers.
Open Thursday - Sunday, Ryder Cup Week.

The Cup Village:
Located in the heart of downtown, this retail development, adjacent to the Cup Zone and area hotels, Louisville, 4th Street Live! is the hot spot and signature meeting place for dining and entertainment. National artists will entertain. An open liquor license will allow freedom to roam the Village. Extended hours will allow the party to go on to the wee hours.
Open Tuesday - Sunday Ryder Cup Week. Promotions daily.

Soiree Under the Spires:
An exclusive non-black tie celebrity laden gala to be held at Churchill Downs, the world's most famous racetrack. This is an opportunity to see Millionaires Row, mingle with the elite in the golf, entertainment, and horse world and be a part of history. Tickets for the Soiree are $500 per person and VIP seating is available for sponsors. There will be a fabulous Silent Auction, offering an opportunity for sponsor exposure.
Friday - September 19.

The Fightmaster Cup:
The Time Magazine article, "Swingin Singles", November 5, 2007 outlined the inaugural Fightmaster Cup. For the first time, The North American One Arm Golf Association and the Glasgow, Scotland-based Society of One Arm Golfers will square off against each other in Ryder Cup formatted, international competition. Local, national and international media coverage will be aggressively pursued.
Practice round Thursday, September 11; Competition Friday, Saturday and Sunday,
September 12-13-14, 2008.

For more information regarding sponsorships, contact:

LEI is not affiliated with the PGA of America or the Ryder Cup.